It’s no secret that SmartPhones have swept the nation. There are nearly as many tech-savvy SmartPhone users as regular cellphones now. With this new, widespread technology comes new opportunities for marketers. There’s iPhone apps, FourSquare, Groupon, CitySearch and many others.
Way too many small businesses waste a large percentage of their promotional budget because of misconceptions they have about advertising. Strangely enough, they hang on to these misapprehensions in the face of repeated failure, giving credence to the odd notion that it’s somehow preferable to pay for your own bad ideas than it is to pay for better ones that may be more profitable.
Do you ever wonder how to keep up with all of the new products and services that are available to benefit your business? It can be difficult to wade through the calls and mailers you receive from companies trying to win your business, but there could be products and services out there that can help your company be more competitive.
Okay, even the best of us is guilty of reacting to a situation or acting on a gut feeling from time to time. Sometimes “instinct” works to our advantage, but more often than not the best results are achieved through research and good planning. LOB, or Line of Business, Strategy is a good example of this.
LOB Strategy falls within the complex domain of Marketing, and understanding it can help your operation achieve and maintain strategic differences from your competitors that are crucial to your success.
Targeting your customer is more important now than ever. Rather than advertising to an entire city, there are a few excellent ways to geographically target your customer: direct mail, local community newspapers, billboards and zoned cable advertising.
As the national economy continues to cough and wheeze, small business keeps struggling to stay afloat. Promises of "stimulus money" don't go very far when the sales revenue picture doesn't get any better and payrolls have to be met, taxes must be paid, landlords and utilities need to be appeased, and suppliers have to be maintained.